In it’s relatively short life, Facebook has grown from being a way that a bunch of students found out about each other and kept in touch with their friends to an almost essential addition for any business. You can tell this with television commercials from big companies that point people to their Facebook page rather than their own website. And you can probably also tell it from your own use of this ubiquitous site.
Take one step back in your mind and think about how you and other people you know use Facebook.
That should give you the answer instantly.
It’s taken over from lots of other different ways of communicating with people – as well as the various pieces of information in your feed, there’s a chat function and other ways that are all designed to keep you on their site as long as possible.
It’s almost expected by people that your company will have a Facebook page where they can interact with you, get answers to questions they may have, problems resolved and maybe special offers for loyal customers who’ve “liked” your page.
As well as that, you can now place highly targeted adverts with the site.
Forget the blanket adverts that you can place with Google’s AdWords program.
Facebook allows you to be much more precise in your advertising.
You can use the kind of demographic targeting that you’d expect if you were buying space in a magazine or a slot on television or radio. So you can target your adverts to people local to your business who fall into specific age, sex, income, education and other criteria.
Or you can dig even deeper and narrow that down to people who are likely to have an interest in your business.
All of which is great news for getting new people to like your new company page on Facebook whilst you’re waiting for the viral aspect of the site to make its presence known.
Of course, this means that you’ll need to put some time and effort into your page.
It’s not like a website where you can often get away with putting up a brochure style site and forget that it exists for months or even years at a time.
You need to keep your Facebook page fresh and updated.
That means that you need to put your thinking cap on and also put a note in your diary to add new things to your page regularly.
What those things are will depend on your business but ideally they should include pictures as well as words – the nature of Facebook is that it seems to prefer pictures as they stand out more on the relatively cluttered pages that are being cramped in by those targeted adverts.
Trivia is fine for your content – if one of your team has just done something (or even if one of their children or significant others has) then that’s potentially worth talking about.
Or a special event you’re running or a limited time voucher you’re offering or anything else to keep your page fresh rather than being a ghost town.
You can find out more here about using Facebook for your business.